Last month, I was working on a new logo design for a client. As I was sketching out ideas, it hit me how much thought goes into making a logo that’s not only visually appealing but memorable too. A logo isn’t just an image—it’s the first impression, the symbol that people remember and recognize instantly.

So, what does it take to design a logo that sticks? Let’s dive into a few tips I use to create logos that capture a brand’s essence and leave a lasting impression.

1. Simplicity is Key
Some of the most memorable logos out there are incredibly simple—think of the Apple icon or Nike swoosh. Simple logos are not only easier to recognize but also adaptable to different mediums and sizes. Keeping your logo clean and uncomplicated goes a long way.

Pro tip: Try creating a black-and-white version of your logo. If it still works well without color, you know you’re on the right track!

2. Relevance to Your Brand
Your logo should capture what your brand is all about. If you’re designing for a tech startup, you might go for something sleek and modern. A logo for a children’s brand, on the other hand, would benefit from playful and colorful elements.

Pro tip: Instead of using obvious symbols, think about abstract shapes or elements that convey your brand’s personality in a subtle way.

3. Choosing the Right Colors
Colors have a massive impact on how people perceive a brand. For example, blue often signifies trust, while yellow is associated with optimism. Choosing colors that align with your brand’s values can deepen the connection with your audience.

Pro tip: Stick to a limited palette—two to three colors is usually enough to create a harmonious look without overwhelming the eye.

4. Scalability Matters
Your logo needs to look great at any size, whether it’s on a billboard or a business card. If a logo loses detail or becomes unrecognizable when it’s scaled down, it’s worth rethinking the design.

Pro tip: Test the logo at different sizes to ensure it stays impactful and readable.

5. Aim for Timelessness
Trends come and go, but a good logo stands the test of time. Designing with longevity in mind helps ensure your logo won’t feel outdated in a few years. Look to brands like Coca-Cola or Google—they’ve made small updates over time without losing their core identity.

Types of Logos to Explore

• Wordmarks: Using just the brand name in a distinctive typeface, like Google or Coca-Cola.
• Symbols: Iconic images that represent the brand without words, such as the Apple logo.
• Combination Marks: A mix of both symbol and wordmark, giving flexibility in how the logo is used.

Creating a logo that feels simple, relevant, and timeless takes time, but the payoff is huge. It’s the emblem that your customers will recognize, trust, and remember. Ready to brainstorm? Download my Logo Brainstorming Worksheet to start bringing your logo ideas to life.