Brand Identity, Packaging and Website Design
VR WHOLESALERS
A Northern Territory success story.
VR Wholesaler, a leading supplier of clothing and household products based in Darwin, Northern Territory, engaged our services to undertake a complete overhaul of their brand identity and digital presence. The objective was to develop a brand strategy that reflected the warmth, community spirit, and comfort of home, essential traits for resonating with their local customer base and beyond.
Project & Company Details
The Ask
VR Wholesalers approached Visual Accent with a specific request to elevate their existing brand and expand their reach beyond the local Darwin market. Recognizing the limitations of their current brand presentation, they sought to develop a stronger visual identity that would not only resonate with the local audience but also appeal to a broader national and international market. Their primary needs included a fresh logo, an effective e-commerce platform for global accessibility, and vibrant packaging that could stand out in the competitive online marketplace.
The Approach
Brand Redesign
Logo Redesign: Visual Accent initiated the project by redesigning the VR Wholesalers logo to better represent the company’s values and appeal to a wider audience. The new logo design focused on modernity and accessibility, incorporating vibrant colors and dynamic shapes that reflected the brand’s innovative approach to wholesale distribution.
Color Palette and Typography: A new color palette was selected to enhance the visual impact and recognition of the brand. The chosen colors were both appealing and practical, ensuring they would stand out in digital formats and print. Typography was carefully chosen for readability and modern appeal, aligning with the new brand’s forward-thinking image.
E-Commerce Website Development
Visual Accent undertook the design and development of a robust e-commerce platform tailored to VR Wholesalers’ needs. The website was designed with user experience as a priority, ensuring it was intuitive, mobile-friendly, and easy to navigate. Special attention was given to SEO and e-commerce optimization to facilitate easy discovery and smooth transaction processes for users worldwide.
Packaging Design
The packaging design was overhauled to align with the new branding elements. It was essential that the packaging not only look appealing but also be functional and eco-friendly. The designs incorporated the new logo and color scheme, making the packages stand out on shelves and in online visuals, enhancing the unboxing experience to encourage customer loyalty and repeat business.
Impact
We crafted a minimalist yet striking logo for Gadgetly, characterized by a stylized letter ‘G’ encapsulated within a vibrant red circle. This design not only highlights Gadgetly’s modern and accessible approach to technology but also ensures high visibility and recall. The choice of a bold, red circle symbolizes the brand’s global reach and energetic spirit, while the grey tones convey sophistication and a forward-thinking mindset.
Our branding strategy for Gadgetly extended beyond the logo to establish a cohesive visual narrative across all platforms. We developed a color palette that reflects the brand’s core values of innovation and reliability, and selected typography that speaks to a tech-savvy audience while maintaining readability and elegance. Every element of the branding was designed to create a strong and consistent identity that supports Gadgetly’s mission and enhances its market presence.
Packaging
Our approach to packaging design was to create solutions that are not only functional and environmentally friendly but also visually appealing. Each packaging piece carries the brand’s signature design elements, ensuring consistency and reinforcing the brand’s identity at every point of customer interaction.
Related Projects
GADGETLY
SERVICE
Packaging
RESULTS
This project was about more than just creating a logo or selecting colors; it was about crafting a comprehensive brand identity that Gadgetly can leverage to carve out a significant presence in the technology industry. Through strategic design decisions and creative solutions, we aimed to set Gadgetly apart as a brand that is both innovative and approachable, perfectly poised to lead and succeed in the competitive tech market.
PALM TREE
SERVICES
Graphics design
RESULTS
Palm Tree Clothing Brand, a distinctive clothing retailer based in Darwin, Northern Territory, is known for its commitment to capturing the essence of the region’s lush, tropical environment through its fashion. The brand specializes in producing high-quality, tropical and floral textile prints that are perfectly suited to the warm, relaxed climate of Darwin. Initially focused on the local market, Palm Tree Clothing had garnered a devoted customer base due to its unique designs and climate-appropriate apparel.